Hello!
I’m Frosty, a Growth and Marketing Strategist.
I’m Frosty, a Growth and Marketing Strategist.
I’m Frosty, a Growth and Marketing Strategist.
I’ve led GTM, DeFi & NFT launches, KOL campaigns, collectively driving over $2M in sales and volume.
I’ve led GTM, DeFi & NFT launches, KOL campaigns, collectively driving over $2M in sales and volume.
I’ve led GTM, DeFi & NFT launches, KOL campaigns, collectively driving over $2M in sales and volume.
Years of work
experience
Years of work experience
Years of work
experience
Projects worked with
Projects worked with
Projects worked with
Partnerships completed
Partnerships completed
Partnerships completed
Satisfied & happy clients
Satisfied & happy clients
Satisfied & happy clients
My Services
My Services
Tailored to fit your specific needs.
Tailored to fit your specific needs.
Tailored to fit your specific needs.
Project Advisory & Strategy
Business Developement, Project Advisory, Go-To-Market & Launch Strategy I work closely with teams to refine their brand positioning, token/NFT utility, roadmap, and executing impactful launch campaigns, for both DeFi & NFT projects.
Project Advisory & Strategy
Business Dev, Advisory, Go-To-Market & Launch Strategy I work closely with teams to refine their brand positioning, token/NFT utility, roadmap, and executing impactful launch campaigns, for both DeFi & NFT projects.
Project Advisory & Strategy
Business Dev, Advisory, Go-To-Market & Launch Strategy I work closely with teams to refine their brand positioning, token/NFT utility, roadmap, and executing impactful launch campaigns, for both DeFi & NFT projects.
Influencer (KOL) Marketing
KOL Marketing, Management, and Campaign Execution High-impact campaigns that gets people talking and acting. With tailored KOL strategies, creative storytelling, and precise audience targeting.
Influencer (KOL) Marketing
KOL Marketing, Management, and Campaign Execution High-impact campaigns that gets people talking and acting. With tailored KOL strategies, creative storytelling, and precise audience targeting.
Influencer (KOL) Marketing
KOL Marketing, Management, and Campaign Execution High-impact campaigns that gets people talking and acting. With tailored KOL strategies, creative storytelling, and precise audience targeting.
Social Management & Brand Presence
Social Media Management & Content Strategy I craft and manage social strategies that tell your story authentically, grow your audience, and position your project & team as a credible voice and an authority in the crypto space.
Brand Presence
Social Media Management & Content Strategy I craft and manage social strategies that tell your story authentically, grow your audience, and position your project & team as an authority in the space.
Social Management & Brand Presence
Social Media Management. Your online presence is your brand heartbeat. I craft and manage social strategies that tell your story authentically, grow your audience, and position your project as a credible voice in the space.
Partnerships & Collaborations
Partnerships/Collab Management with project communities and top KOLs Connecting projects with hundreds of reputable KOLs & communities of investors, collectors and traders across different chains.
Partnerships & Collaborations
Partnerships/Collab Management with project communities and top KOLs Connecting projects with 100s of reputable KOLs & communities of investors across different chains.
Partnerships & Collaborations
Partnerships/Collab Management with project communities and top KOLs Connecting NFT projects with 100s of reputable KOLs & communities of investors across different chains.
About me
More about me
I’m FROSTY (0xGeeky); DeFi Researcher, Marketing Strategist, and Crypto KOL
My journey as a marketing professional began 7 years ago, leading marketing campaigns for companies like Mavin Records (for Rema), CocaColaNG, Guinness, and several influencer campaigns.
Over time, that path evolved into Web3 where I now help DeFi & NFT projects craft & execute growth strategies, launch products, and build real communities.
My journey as a marketing professional began 7 years ago, leading marketing campaigns for companies like Mavin Records (for Rema), CocaColaNG, Guinness, and several influencer campaigns.
Over time, that path evolved into Web3 where I now help DeFi & NFT projects craft & execute growth strategies, launch products, and build real communities.
I’m big on storytelling. I leverage my knowledge to share deep market research, project insights, and DeFi explainers.
…
I’m big on storytelling. I leverage my knowledge to share deep market research, project insights, and DeFi explainers.
SEP 2024 - FEB 2025
Head of Marketing & Growth
Led a talented team in ...
SEP 2024 - FEB 2025
Head of Marketing & Growth
Led a talented team in ...
SEP 2015 - APR 2017
Content Strategy
Collaborated with ...
SEP 2015 - APR 2017
Content Strategy
Collaborated with ...
AUG 2022 - NOV 2022
Marketing Campaign & PR Strategy
Worked on the...
AUG 2022 - NOV 2022
Marketing Campaign & PR Strategy
Worked on the...
About me
More about me
I’m FROSTY (0xGeeky); DeFi Researcher, Marketing Strategist, and Crypto KOL
My journey as a marketing professional began 7 years ago, leading marketing campaigns for companies like Mavin Records (for Rema), CocaColaNG, Guinness, and several influencer campaigns.
Over time, that path evolved into Web3 where I now help DeFi & NFT projects craft & execute growth strategies, launch products, and build real communities.
I’m big on storytelling. I leverage my knowledge to share deep market research, project insights, and DeFi explainers.
AZ Goggins
BD, Kingdomly
"Great work Frosty, especially when it comes to managing the mints and delegating tasks, really solid stuff. The RFA tweet was a banger nice job man! We communicated really well on that."
Ethan
Founder, Kingdomly
"BIG! The IVX team are some killas. Glad you're making things happen with the THC Campaign too."
Chris
Ex CMO, GuinnessNGR
"You came in at a crucial stage of our brand and completely transformed the marketing direction. Gracias 0xGeeky!"
AZ Goggins
BD, Kingdomly
"Great work Frosty, especially when it comes to managing the mints and delegating tasks, really solid stuff. The RFA tweet was a banger nice job man! We communicated really well on that."
Ethan
Founder, Kingdomly
"BIG! The IVX team are some killas. Glad you're making things happen with the THC Campaign too."
Chris
Ex CMO, GuinnessNGR
"You came in at a crucial stage of our brand and completely transformed the marketing direction. Gracias 0xGeeky!"
AZ Goggins
BD, Kingdomly
"Great work Frosty, especially when it comes to managing the mints and delegating tasks, really solid stuff. The RFA tweet was a banger nice job man! We communicated really well on that."
Ethan
Founder, Kingdomly
"BIG! The IVX team are some killas. Glad you're making things happen with the THC Campaign too."
Chris
Ex CMO, GuinnessNGR
"You came in at a crucial stage of our brand and completely transformed the marketing direction. Gracias 0xGeeky!"
WORKFLOW & EXECUTION
My workflow depends on the project or tasks at hand
My workflow depends on the project or tasks at hand
My workflow depends on the project or tasks at hand
01.
Research & Ideation
The workflow depends on the goal. For a DeFi product, I start by digging in, understanding its use case, target audience, and market fit. Then I craft narratives that can be leveraged by both the team & community for content, to spark organic convo on the timeline.
02.
Strategic Framework
Once the narrative is clear, I build out the GTM strategy. Mapping out content pillars, community engagement strategy, partnerships & integrations, KOL mix, retention strategy, campaign timeline/timing, and engagement flow.
03.
Pre/Post Launch Execution
This is where momentum kicks in. I coordinate the in-house posts & announcements, monitor KOL posts, (subtly) direct and spark more community content, et al.. Ensuring the right timing & tone, to drive max reach and participation.
04.
Growth & Retention
Post launch, I track metrics like engagements, community sentiment, secondary sales & holders activity (if any), TVL, etc, to refine the messaging, adjust strategy, retain existing users while keeping the narrative and community vibe strong.
01.
Research & Ideation
The workflow depends on the goal. For a DeFi product, I start by digging in, understanding its use case, target audience, and market fit. Then I craft narratives that can be leveraged by both the team & community for content, to spark organic convo on the timeline.
02.
Strategic Framework
Once the narrative is clear, I build out the GTM strategy. Mapping out content pillars, community engagement strategy, partnerships & integrations, KOL mix, retention strategy, campaign timeline/timing, and engagement flow.
03.
Pre/Post Launch Execution
This is where momentum kicks in. I coordinate the in-house posts & announcements, monitor KOL posts, (subtly) direct and spark more community content, et al.. Ensuring the right timing & tone, to drive max reach and participation.
04.
Growth & Retention
Post launch, I track metrics like engagements, community sentiment, secondary sales & holders activity (if any), TVL, etc, to refine the messaging, adjust strategy, retain existing users while keeping the narrative and community vibe strong.
01.
Research & Ideation
The workflow depends on the goal. For a DeFi product, I start by digging in, understanding its use case, target audience, and market fit. Then I craft narratives that can be leveraged by both the team & community for content, to spark organic convo on the timeline.
02.
Strategic Framework
Once the narrative is clear, I build out the GTM strategy. Mapping out content pillars, community engagement strategy, partnerships & integrations, KOL mix, retention strategy, campaign timeline/timing, and engagement flow.
03.
Pre/Post Launch Execution
This is where momentum kicks in. I coordinate the in-house posts & announcements, monitor KOL posts, (subtly) direct and spark more community content, et al.. Ensuring the right timing & tone, to drive max reach and participation.
04.
Growth & Retention
Post launch, I track metrics like engagements, community sentiment, secondary sales & holders activity (if any), TVL, etc, to refine the messaging, adjust strategy, retain existing users while keeping the narrative and community vibe strong.
Tools that power my daily activities:
Tools that power my daily activities:
Tools that power my daily activities:
Bubblemaps
Dune
X (Twitter)
Cryptorank
Discord
Telegram
Slack
DeFiLlama
Arkham
Contact Me